大賽主題
Theme
為認真貫徹落實中央一號文件精神，按照《重慶市人民政府關于大力度推進食品及農產品加工產業(yè)高質量發(fā)展的意見》（渝府發(fā)〔2023〕15號）有關要求，推動農產品加工業(yè)高質量發(fā)展，決定舉辦2025食品及農產品加工業(yè)設計大賽。
To thoroughly implement the spirit of the No.1 Central Document and advance the high-quality development of agricultural product processing in accordance with the Chongqing Municipal Government’s Opinions on Vigorously Promoting High-Quality Development of Food and Agricultural Product Processing Industries(Yu Gov.Doc.[2023]No.15),the 2025 Food and Agricultural Product Processing Design Award is hereby launched.圖片
作品征集類別
Submission Categories
本次大賽分為常規(guī)組與區(qū)縣組。
常規(guī)組：包括食品及農產品加工業(yè)產品設計類、概念設計類，概念設計類下設“揭榜掛帥”類；
區(qū)縣組：為重慶市相關區(qū)縣結合屬地食品及農產品加工業(yè)發(fā)展需求，提出的指定設計需求主題。
鼓勵設計賦予包裝具備食品安全等功能性及使用便捷性。
The competition comprises two categories:General Category and County Category.
General Category:Product Design(for commercialized or practically applied products post-January 1,2023).Conceptual Design(including the"Challenge Prizes"sub-category for non-commercialized designs).
County Category:Design themes specified by Chongqing counties/districts based on local industrial needs.
Encourage designs that incorporate functional features such as food safety compliance and user-friendly convenience into packaging.
常規(guī)組
產品設計類
General Group Product Design
2023年1月1日后已量產或已實際運用的產品
食品及農產品加工業(yè)產品設計：產品外觀造型設計、禮品設計；
食品及農產品加工業(yè)傳達設計：品牌形象設計、包裝設計、廣告海報設計、網站與APP設計、建筑與店鋪設計、展臺與櫥窗設計、展會與展館設計、元宇宙設計、休閑旅游設計。
Products commercialized or practically applied after January 1,2023:
Food&Agricultural Products Processing Industry Product Design:Appearance modeling design,gift design.
Food&Agricultural Product Processing Industry Communication Design:Brand identity,packaging design,advertising posters,websites/APP design,architecture/store design,booth/window display design,exhibition/pavilion design,metaverse design,leisure tourism design.
01產品外觀造型設計02禮品設計
01品牌形象設計02包裝設計03廣告海報設計04網站與APP設計05建筑與店鋪設計06展臺與櫥窗設計07展會與展館設計08元宇宙設計09休閑旅游設計
常規(guī)組
概念設計類
General Group Conceptual Design
未量產或未實際運用的產品
食品及農產品加工業(yè)產品設計：產品外觀造型設計、禮品設計；
食品及農產品加工業(yè)傳達設計：品牌形象設計、包裝設計、廣告海報設計、網站與APP設計、建筑與店鋪設計、展臺與櫥窗設計、展會與展館設計、元宇宙設計、休閑旅游設計。
“揭榜掛帥”類：鼓勵有關設計機構（企業(yè)）、設計工作室、設計師等根據《2025食品及農產品加工業(yè)設計大賽“揭榜掛帥”設計需求項目清單》，結合有關企業(yè)設計需求、設計目標、預期效果等進行揭榜攻關，將一并納入常規(guī)組獎項評定。
products not mass-produced or practically applied within two years:
Food&Agricultural Products Processing Industry Product Design:Appearance modeling design,gift design.
Food&Agricultural Product Processing Industry Communication Design:Brand identity,packaging design,advertising posters,websites/APP design,architecture/store design,booth/window display design,exhibition/pavilion design,metaverse design,leisure tourism design.
"Challenge Prizes"Sub-category:Design institutions,studios,and individual designers are encouraged to address specific industrial challenges based on the 2025 Food and Agricultural Product Processing Design Competition Challenge Prizes Demand Catalog.Entries tackling enterprise design needs,objectives,and expected outcomes will be evaluated within the General Category awards framework.
01產品外觀造型設計02禮品設計
01品牌形象設計02包裝設計03廣告海報設計04網站與APP設計05建筑與店鋪設計06展臺與櫥窗設計07展會與展館設計08元宇宙設計09休閑旅游設計
鼓勵有關設計機構（企業(yè)）、設計工作室、設計師等根據《2025食品及農產品加工業(yè)設計大賽揭榜掛帥”設計需求項目清單》，結合有關企業(yè)設計需求、設計目標、預期效果等進行揭榜攻關，將并納入常規(guī)組獎項評定。
01“甄如真”原香瓜子產品包裝設計02手撕素肉香菇腿(牛肉干風味)開發(fā)項目03山珍醬韻禮盒設計04奉節(jié)臍橙酒類加工領域產品包裝設計05奉節(jié)臍橙糕類加工領域產品包裝設計06黃精茶精品禮盒包裝設計07黃精干包裝設計08黃精湯料09旅游渠道豆制品10旅游渠道肉制品11旅游渠道伴手禮12餐餐想涪陵榨菜類包裝袋13餐餐想拌手禮禮盒14三峽竹海即食休閑筍透明袋15宏吉系列產品包裝設計16開州香腸非遺禮盒17開州香腸區(qū)域品牌公共品牌VI系統(tǒng)18(黑豬肉)香腸包裝19(開州貢珍)綠茶包裝20開州酒品牌清香型白酒瓶型及外盒創(chuàng)意21開州酒品牌清香型白酒瓶型及外盒創(chuàng)意22食品包裝(袋、盒)23周煒、莎公主商標圖形和LOGO 24毛肚葉片、黑肚、黑絲、白肚、白絲、牛喉、豬喉、鴨腸、鵝腸、牛鞭花產品形狀25原有橄欖油系列產品包裝升級26橄欖茶葉27高端小榨菜籽油包裝28大米包裝袋5kg 29柚小仙漢方草本茶設計30產品外觀設計31兩兄食品32重慶小面體驗中心VI視覺包裝設計33公司旗下產品粥管家、谷得堡包裝設計34"肌膚與絲的對話"桑蠶絲高端廣告視覺設計35新產品設計36桃園雞/手撕桃園雞37三峽陽菊系列產品VI設計38塔山牛皮席禮品套裝設計39系列產品包裝升級設計項目40"老成口"牌城口老臘肉提檔升級41"嘴豪爽"牌椿菇醬菜、椿筍醬菜包裝及組合裝禮盒設計42"喬江芳"代用茶精深加工設計項目43“一棵桑果樹”VI設計44辣子麻花45富葛香·問道縉云——葛根紅茶文化禮盒創(chuàng)新設計46啃壹腿中高端禮盒設計47黑山谷酒的包裝設計：酒瓶及酒盒48龍水湖品牌VI 49“萬縣紅桔”區(qū)域公用品牌形象傳達及推介50“萬州烤魚”區(qū)域公用品牌形象傳達及推介
區(qū)縣組
County Group
請有關設計機構（企業(yè)）、設計工作室、設計師等持續(xù)關注2025食品及農產品加工業(yè)設計大賽“區(qū)縣組”設計需求項目清單，并圍繞相關設計需求主題積極參賽報名。
Relevant design institutions(enterprises),design studios,designers,etc.are kindly requested to continually follow the"County-Level Group"Design Demand Project List for the 2025 Food and Agricultural Products Processing Industry Design Competition,and actively participate by registering around the relevant design themes.
圖片
奉節(jié)縣/Fengjie County
奉節(jié)縣農業(yè)農村委員會/Fengjie County Agriculture and Rural Affairs Bureau
設計需求描述/Design Demand Description
1.奉上好品區(qū)域公用品牌設計
“奉上好品”是奉節(jié)打造的區(qū)域公用品牌，以奉節(jié)歷史文化旅游來進行設計。
2.奉節(jié)白茶包裝設計
奉節(jié)白茶，奉節(jié)白茶（地方特色茶品，需突出“奉節(jié)”地域標識與“白茶”品類特征）。在白茶包裝設計中融入“登三峽之巔品奉節(jié)白茶”的宣傳口號，讓文字與視覺形成“景與茶共生”的敘事感。以“空間聯(lián)動”為核心，將“三峽之巔”的壯闊與“奉節(jié)白茶”的清雅形成對比與呼應，口號作為連接兩者的紐帶，既點明地域基因，又強化體驗感。
3.奉節(jié)臘肉包裝設計
奉節(jié)臘肉以“千年詩城，臘味藏詩”為主題，將臘肉的傳統(tǒng)工藝與奉節(jié)詩詞文化結合，讓美食成為傳遞歷史的載體。
1.Fengshang Haopin Regional Public Brand Design
"Fengjie's Finest"is a regional public brand developed by Fengjie,designed around the county's historical,cultural,and tourism elements.
2.Fengjie White Tea Packaging Design
Fengjie White Tea,a local specialty tea,emphasizes the regional identity of"Fengjie"and the distinctive characteristics of"white tea."The packaging design incorporates the slogan"Ascend the Three Gorges'Peak,Savor Fengjie White Tea,"creating a narrative where text and visuals blend"scenery and tea in symbiotic harmony."With"spatial synergy"as the core concept,the grandeur of the"Three Gorges'Peak"contrasts and echoes with the elegance of"Fengjie White Tea."The slogan serves as a bridge between the two,highlighting regional roots while enhancing the experiential appeal.
3.Fengjie Bacon Packaging Design
Fengjie Bacon adopts the theme of"A Millennium-Old City of Poetry,Bacon Steeped in Verse,"integrating traditional bacon-making techniques with Fengjie's poetic culture,transforming food into a vessel for conveying history.
設計目標/Design Goal
1.以實現(xiàn)品牌價值、產品特性與市場需求的精準銜接。
2.強化地域辨識度以展現(xiàn)包裝設計中地域文化與產品氣質的融合。
1.Achieve precise alignment among brand value,product features,and market demands.
2.Strengthen regional distinctiveness to showcase the fusion of local culture and product character in packaging design.
預期效果/Expected Effect
奉節(jié)歷史文化為魂，通過包裝、產品形態(tài)與互動體驗，讓消費者感受“詩城”魅力，同時滿足旅游伴手禮的便攜性與紀念性需求，最終實現(xiàn)“包裝即品牌名片”的效果，既是產品的保護載體。
Fengjie's history and culture serve as the soul of the brand.Through packaging,product form,and interactive experiences,consumers can sense the charm of the"City of Poetry,"while also meeting the portability and commemorative needs of travel souvenirs.The ultimate goal is to realize the effect of"packaging as a brand business card"—serving not only as protective casing for the product but also as a distinctive representation of the brand.
聯(lián)系人及電話/Contact Person&Phone Number
征集對象
Target Participants
實行開放辦賽，國（境）內外相關企業(yè)、科研機構、院校、協(xié)會、商會、團隊、個人等均可參賽。Open globally to enterprises,R&D institutions,universities,associations,teams,and individuals.
賽事時間和要求
Schedule&Requirements
賽事時間
Event Schedule
征集期Call for Submissions Period
即日起-2025.11.15
評選期Evaluation/Judging Period
2025.11.16-2025.12.5
獲獎公示Announcement of Winners
2025.12.6-2025.12.13
頒獎儀式Awards Ceremony
2025年12月中下旬
報名要求
Requirements
本次大賽主要采取線上報名的方式征集作品，報名要求如下：
1.參賽者須登錄大賽官網在線報名并提交參賽作品。
2.產品設計類作品（2023年1月1日后已量產或已實際運用的產品）入圍大賽初評后，參賽者須向主辦單位指定地址寄送一件實物產品用于大賽評審。其中，國（境）外參賽者須在報名完成后即刻寄送份實物產品。
3.產品實物郵寄地址：
收件人：趙禾
收件電話：
收件地址：重慶市渝北區(qū)數據谷仙谷路1號重慶仙桃數據谷假日酒店
All participants must register via the official competition website.Physical Samples:
1.Contestants must log in to the official competition website to register online and submit their entries.
2.After being shortlisted in the preliminary evaluation of the competition,participants must send one physical product to the address designated by the organizer for judging.This applies to product design entries(products that have been massproduced or put into practical use after January 1,2023).Among them,overseas participants must send one physical product immediately after completing their registration.
3.Mailing Address:
·Recipient:Zhao He
·Tel:+86
·Address:No.1 Xianggu Road,Data Valley,Yubei District,Chongqing,Holiday Inn Chongqing Data Valley
掃一掃在線報名并提交參賽作品
評審團
Jury
國際機構評委
International Institutional Judges
Ken Koo/Ken Koo
德國紅點設計獎亞洲區(qū)主席
Asia President of the Red Dot Design Award
圖片
李建國/Sean C.K.Lee
德國iF設計獎亞洲區(qū)總經理
Managing Director of iF Design Asia
石振弘/Sean Shih
聯(lián)合國訓研所全球可持續(xù)
目標發(fā)展中心設計工作組主任
Director of the Design Working Group,
Global Sustainable Goals Development
Center,United Nations Institute for
Training and Research(UNITAR)
高校評委
Academic Judges
海軍/Hai Jun
中央美術學院國家設計管理研究中心主任、
教授、博士生導師
Director of the National Design Management
Research Center,Professor and Doctoral
Supervisor at the Central Academy of Fine Arts
徐丹/Xu Dan
西南大學包裝工程系主任、教授、博士生導師
Director of the Packaging Engineering
Department,Professor,and Doctoral
Supervisor at Southwest University
夏進軍/Xia Jinjun
重慶大學藝術學院副院長、教授
Vice Dean and Professor of the
School of Arts at Chongqing University
作品提交要求
Submission Requirements
參賽作品要求
Work Eligibility
所有參賽作品（已量產或已實際運用的產品）原則上須是2023年1月1日后上市產品、研究成果或原創(chuàng)設計，具有自主知識產權或經授權許可、未侵犯他人知識產權。同一件作品只能申報一個參賽類別（不包含“揭榜掛帥”類），每一個申報主體可以申報多件作品。國（境）外作品須使用中文或英文進行介紹說明。歷屆中國（重慶）農產品加工業(yè)創(chuàng)新設計大賽獲獎作品不得參賽。所有參賽作品須按照大賽通知要求提交相關作品資料。All entries(commercialized or practically applied products)must:Be launched after January 1,2023,including products,research outcomes,or original designs;Possess independent IP rights or authorized licensing,with no infringement of third-party intellectual property;Enter only one competition category(excluding"Challenge Prizes");Allow multiple submissions per entity;Provide descriptions in Chinese or English for international entries;Exclude past award-winning works from previous China(Chongqing)Agricultural Product Processing Design Competitions;Submit all materials per official competition guidelines.
作品資料內容
Submission Materials
作品圖像
提交3-5張多角度的產品外觀高清渲染圖（設計概念組）或照片（產品設計組），圖片電子文件統(tǒng)一為JPG格式、300DPI、A3紙尺寸大小，單張圖片大小不超過5M；可提供視頻、動畫，不超過1分鐘。
作品描述
作品描述的字數要求為300-500字符，詳細說明作品的創(chuàng)意、功能及設計理念等。
作品原創(chuàng)
參賽作品須為參賽者本人原創(chuàng)，嚴禁抄襲、剽竊等侵權行為。參賽者應確保作品內容符合現(xiàn)行相關法律法規(guī)規(guī)定，如因參賽作品存在剽竊他人成果、竊取商業(yè)機密、侵犯其他技術專利等違法行為引發(fā)法律糾紛，一切責任由參賽者自行承擔，與組委會無關。組委會有權據此取消違規(guī)者的參賽及獲獎資格。
Visuals
Submit 3-5 high-definition renderings(Concept Group)or photos(Product Design Group)from multiple angles.Format:JPG,300DPI,A3 size,≤5MB per image.Video/Animation optional(≤1 minute).
Description
300-500 characters detailing the creativity,functionality,and design concept.
Original Work
The entry must be the original creation of the participant.Plagiarism,infringement,and other violations are strictly prohibited.Participants shall ensure that the content of their works complies with all relevant current laws and regulations.If any legal disputes arise due to unlawful activities in the entry,such as plagiarizing others'work,misappropriating trade secrets,or infringing upon technical patents,all responsibilities shall be solely borne by the participant,and the organizing committee shall not be held liable.The organizing committee reserves the right to disqualify any violator from participating and receiving awards based on these grounds.
獎項設置
Awards
常規(guī)組
General Group
1.金獎：4個，各獎勵5萬元現(xiàn)金及獲獎者服務；
2.銀獎：20個，各獎勵1萬元現(xiàn)金獲獎者服務；
3.優(yōu)秀獎若干，頒發(fā)證書；
4.對積極組織參與大賽工作的單位或個人，頒發(fā)“優(yōu)秀組織獎”和“優(yōu)秀聯(lián)絡員獎”，頒發(fā)證書。
1.Gold Award:4 winners;RMB 50,000 cash+Winner Services.
2.Silver Award:20 winners;RMB 10,000 cash+Winner Services.
3.Excellence Award:multiple winners;certificate awarded.
4."Outstanding Organization Award"and"Outstanding Liaison Officer Award"with certificates for entities/individuals actively organizing participation.
區(qū)縣組
County Group
1.一等獎1個（每個區(qū)縣），獎勵5萬元現(xiàn)金及獲獎者服務；
2.二等獎1個（每個區(qū)縣），獎勵2萬元現(xiàn)金及獲獎者服務。
3.三等獎1個（每個區(qū)縣），獎勵1萬元現(xiàn)金及獲獎者服務。
4.優(yōu)秀獎視評審情況而定，發(fā)送獲獎證書。
備注：優(yōu)秀項目將有機會獲得寶捷會基金投資機會。
1.First Prize:1 award(per county/district),rewarding RMB 50,000 cash and Award Winner Services.2.Second Prize:1 award(per county/district),rewarding RMB 20,000 cash and Award Winner Services.3.Third Prize:1 award(per county/district),rewarding RMB 10,000 cash and Award Winner Services.4.Merit Award:The number of awards will be determined based on the evaluation results,and a certificate of award will be issued..
Note:Outstanding projects may receive investment opportunities from the Bojehui Fund.
獲獎者服務
Winner Services
1.獎狀：獲獎者將獲得由國際評審簽名的獎狀。
2.獲獎作品展：優(yōu)秀的獲獎作品將在線上（古田路9號、普象網）、線下相關鄉(xiāng)村振興專業(yè)展覽館展示。
3.版權服務：獲獎作品將獲得全鏈條的版權服務，包括版權登記、版權交易、法律維權咨詢等。
4.獲獎作品/設計師將在中國頭部設計師平臺推廣：普象網、古田路9號。
1.Certificate of Award:Winners will receive an award certificate signed by an international judging panel2.Exhibition of Winning Works:Outstanding award-winning works will be exhibited:Online:On platforms,including gtn9.com and puxiang.com.Offline:At the One Town One Product Design Center.3.Copyright Services:Winning works will receive full-chain copyright services,including:Copyright registration,Copyright transactions,Legal consultation.4.Promotion on Leading Designer Platforms:Winning works/designers will be promoted on China's top designer platforms:puxiang.com,gtn9.com.
組織機構
Organizational Structure
主辦單位
重慶市農業(yè)農村委員會
Organizers
Chongqing Municipal Commission of Agriculture and Rural Affairs
承辦單位
上海好用文化傳播有限公司
Organizing Unit
Shanghai Haoyong Culture Communication Co.,Ltd.
其他事項
Additional Matters
知識產權
Intellectual Property Rights
1.參賽者須是參賽作品的設計方或所屬方（相關知識產權的權利方），參賽作品與他人沒有任何知識產權糾紛（迄今未發(fā)生或已妥善處理知識產權糾紛）,對存在知識產權糾紛的作品，主辦單位有權撤銷該作品的參賽資格。
2.如獲獎作品存在知識產權瑕疵或爭議的，主辦單位有權撤銷獲獎資格，召回獎狀等榮譽，追回獎金。如因參賽作品存在知識產權瑕疵或爭議造成主辦方、承辦方、協(xié)辦方等單位經濟、名譽方面損失，主辦方、承辦方、協(xié)辦方等有權要求相應參賽者賠償，賠償范圍包括但不限于經濟損失、名譽損失、訴訟費、律師費、版權費、鑒定費等費用。
3.所有參賽作品（除區(qū)縣組、“揭榜掛帥”類）的知識產權歸作者所有。大賽主辦單位對大賽的參賽作品享有推介、展示、出版（包括復制、發(fā)行）、產業(yè)化應用推廣、宣傳等權利。對獲獎作品，大賽主辦單位享有進行收藏（高客單價產品另行商議）、組織成果轉化和產品交易對接等權利。未經作者授權，任何單位、個人和第三方不得將本次大賽的作品進行再設計、生產、銷售、宣傳、出版展覽及其他形式的推廣、宣傳等。
4.“揭榜掛帥”類獲獎作品，主辦方將發(fā)放獎金和獲獎證書，獲獎選手確認接受獎金后，與主辦方簽署知識產權轉讓協(xié)議，約定作品知識產權歸大賽主辦單位所有，對應需求企業(yè)享有使用權。
5.區(qū)縣組獲獎作品，區(qū)縣將發(fā)放獎金和獲獎證書，獲獎選手確認接受獎金后，與區(qū)縣簽署知識產權轉讓協(xié)議，約定作品知識產權歸區(qū)縣所有。
1.Entrants must be the designers or rights holders of submitted works,possessing relevant intellectual property rights.Entries must have no unresolved IP disputes(either no prior disputes or all disputes properly settled).
2.The organizer reserves the right to disqualify entries with active IP disputes.For awarded works later found with IP flaws or disputes:Revocation of awards,honors,and recall of certificates;Recovery of prize money;Compensation claims for economic/reputational losses incurred by organizer,co-organizers,or sponsors(including but not limited to:economic damages,reputational harm,litigation fees,attorney costs,copyright fees,and appraisal expenses).
3.General Entries(excluding County Category and Challenge Prizes):IP ownership remains with the author.The organizer retains rights for promotion,exhibition,publication(reproduction/distribution),commercialization,and publicity.For award-winning works,the organizer may:Archive physical works(high-value products subject to separate negotiation);Facilitate commercialization and trade partnerships.Third-party Restrictions:No entity or individual may redesign,produce,sell,promote,or exhibit entries without the author's authorization.
4.For winning entries in the"Challenge Prizes"category,the organizing committee will distribute bonuses and award certificates.Upon confirmation of acceptance of the award money,the winners will sign an Intellectual Property Transfer Agreement with the organizers,stipulating that the intellectual property rights of the work belong to the competition's hosting entity,while the corresponding enterprise in need enjoys the right to use.
5.For winning entries at the district/county level,the district/county government will distribute bonuses and award certificates.Upon confirmation of acceptance of the award money,the winners will sign an Intellectual Property Transfer Agreement with the district/county government,stipulating that the intellectual property rights of the work belong to the district/county government.
產品寄送
Product Shipping
寄送參賽作品實物產品所產生的運輸、保險等所有費用均由參賽者承擔。
All costs,including but not limited to transportation and insurance,incurred for sending the physical entry products shall be borne by the participants.
聯(lián)系方式
Contact Information
報名地址
Registration address
fada2025.gtn9.com
或掃描二維碼報名：
聯(lián)系人及電話
Competition Inquiries
工作日9:30-17:30呂老師+86
Weekdays 9:30-17:30 Ms.Lv:+86
產品實物郵寄地址Mailing Address收件人：趙禾收件電話：收件地址：重慶市渝北區(qū)數據谷仙谷路1號重慶仙桃數據谷假日酒店
Recipient:Zhao He Tel:Address:No.1 Xianggu Road,Data Valley,Yubei District,Chongqing,Holiday Inn Chongqing Data Valley
主辦單位
重慶市農業(yè)農村委員會
承辦單位
上海好用文化傳播有限公司
©來源：大賽組委會
https://mp.weixin.qq.com/s/IDCACw2EWhSRIwNVuTJwwA
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