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  賽事簡介
  “陽明心學(xué)”源自明代著名思想家王陽明，是中華文化的璀璨瑰寶，其核心思想如“心即理、知行合一、致良知、生態(tài)智慧”等，不僅深刻影響了中國乃至世界的文化格局，也為藝術(shù)和設(shè)計創(chuàng)作提供了豐富的靈感與啟發(fā)。本次賽事依托第十屆米蘭設(shè)計周-中國高校設(shè)計學(xué)科師生優(yōu)秀作品展，旨在通過文化傳承與科技創(chuàng)新相結(jié)合，探索陽明心學(xué)在人工智能時代下的新形態(tài)、新語義、新媒介，發(fā)掘其在全球語境中的當(dāng)代價值，推動“陽明心學(xué)”的國際化傳播，讓世界看到中國優(yōu)秀傳統(tǒng)文化的深度與創(chuàng)新。
  命題主題
  “心學(xué)”新語·智繪“知行”
  “陽明心學(xué)”與人工智能的結(jié)合不僅是文化與技術(shù)的碰撞，更是對人機協(xié)同、心智共生的哲學(xué)探索。人工智能的價值不僅在于加速圖形化創(chuàng)意的生成效率，而在于它能通過跨域聯(lián)想與動態(tài)優(yōu)化，幫助設(shè)計師更全面地獲取靈感洞察，從而為“心學(xué)”的理念賦予新形態(tài)、新語義、新媒介。參賽者可以結(jié)合“陽明心學(xué)”的核心思想，設(shè)計載體和呈現(xiàn)形式不限，從以下四個方向展開創(chuàng)作：
  “心即理”：讓AI成為心靈的鏡像，拓展人機共創(chuàng)的空間。參賽者可以探索如何通過AI工具映射“心”的意圖，展現(xiàn)符合當(dāng)代生活方式的中國設(shè)計語言。
  “知行合一”：借AI之道銜接理念與實踐，推設(shè)計高效迭代。參賽者可以利用AI工具快速迭代概念設(shè)計，展示設(shè)計“過程”中的反思與洞察。
  “致良知”：用AI助力設(shè)計價值表達，承載人文關(guān)懷之溫度。參賽者可以借助AI輔助設(shè)計的途徑，連接人文之美與技術(shù)之善，通過作品傳達自己內(nèi)心的良知。
  “生態(tài)智慧”：AI優(yōu)化資源與系統(tǒng)，探索人與自然、社會的和諧共生的未來方案。參賽者可以嘗試借助AI在材料、能源、制造與使用場景上的智能化分析，尋求特定場景下更加環(huán)保、智能的綠色可持續(xù)解決方案。
  賽事宗旨
  以“陽明心學(xué)”為啟發(fā)，聚焦文化傳承與人工智能的結(jié)合，鼓勵參賽者以設(shè)計創(chuàng)意詮釋“心學(xué)”智慧的當(dāng)代價值。本次大賽將面對四個類別進行作品征集，分別為：視覺傳達、產(chǎn)品設(shè)計、空間設(shè)計、數(shù)字媒體。要求作品創(chuàng)意鮮明并緊扣賽事主題、技法精湛傳承中國文化審美、表達完整且符合相應(yīng)設(shè)計類別行業(yè)規(guī)范和技術(shù)標(biāo)準(zhǔn)。所有參賽作品均鼓勵使用人工智能輔助創(chuàng)作，但必須在設(shè)計說明中詳細(xì)描述使用AI的創(chuàng)作過程，描述需包含的信息見“作品規(guī)格”。
  組織機構(gòu)
  承辦單位：寧波諾丁漢大學(xué)
  協(xié)辦單位：寧波市委宣傳部、浙江大學(xué)寧波國際科創(chuàng)中心、余姚市委宣傳部、余姚市僑聯(lián)、國際陽明學(xué)研究中心
  合作單位：浙江大學(xué)、澳門大學(xué)、西北工業(yè)大學(xué)、南方科技大學(xué)、山東大學(xué)、南昌大學(xué)、東華大學(xué)、福建師范大學(xué)、杭州電子科技大學(xué)、中國計量大學(xué)
  參賽對象
  本賽道面向海內(nèi)外設(shè)計院校及從業(yè)者征集作品，中國境內(nèi)參賽者通過大賽官網(wǎng)通道（https://milan-aap.org.cn）完成作品投遞，海外參賽者請發(fā)送作品至郵箱：yangming milan-aap.org.cn（請在投稿郵件中提供詳細(xì)的參賽信息，包括作者姓名、作品名稱、指導(dǎo)老師和參賽單位。）
  本科生研究生：在校及五年內(nèi)畢業(yè)的博士、碩士研究生，本科以及進修生等。
  高職高專學(xué)生：在校及五年內(nèi)畢業(yè)的專科生等。
  高校教師：高校在職教師及聘任的行業(yè)導(dǎo)師、兼職教師等。
  專業(yè)設(shè)計師：專業(yè)設(shè)計師及設(shè)計愛好者。
  投稿時間
  2025年11月1日-2026年1月15日23:59:59
  獎項設(shè)置
  按照征集總量設(shè)置獎項比例如下：
  一等獎：組委會頒發(fā)證書（0.5%）
  二等獎：組委會頒發(fā)證書（1%）
  三等獎：組委會頒發(fā)證書（2%）
  注：中國高校及海外渠道投稿作品分別按以上比例評獎。
  作品要求
  作品類別
  視覺傳達類
  創(chuàng)作者可基于“陽明心學(xué)”為啟發(fā)，以傳播陽明文化為目標(biāo)，展開二維平面設(shè)計的創(chuàng)作。作品形式包括：平面設(shè)計、界面設(shè)計、插畫設(shè)計、時尚設(shè)計等。
  產(chǎn)品設(shè)計類
  創(chuàng)作者可自由選擇三維產(chǎn)品類別，結(jié)合產(chǎn)品功能和交互語義，體現(xiàn)“陽明心學(xué)”的思想內(nèi)涵。作品形式包括各類產(chǎn)品設(shè)計以及工藝品設(shè)計。
  空間設(shè)計類
  創(chuàng)作者可自由選擇空間類別，結(jié)合空間功能和屬性，營造具有“陽明文化”韻味的空間設(shè)計。作品形式包括：環(huán)境設(shè)計、建筑設(shè)計、展示設(shè)計、景觀設(shè)計、裝置設(shè)計等。
  數(shù)字媒體類
  創(chuàng)作者可自由設(shè)計腳本，其創(chuàng)作旨在推動“陽明文化”的國際化傳播。作品形式包括：虛擬IP、動畫、短視頻、微電影、表情包類。
  作品規(guī)格要求
  1.作品文件：
  圖片作品：單幅作品須A3幅面、300dpi、JPG、RGB或CMYK；若系列作品，可提交不超過6件；若另附動態(tài)呈現(xiàn)作品須GIF格式、不小于72dpi，節(jié)奏流暢不卡頓。
  視頻作品：高清及以上分辨率，編碼格式：H.264、mp4格式，時間長度控制在5分鐘以內(nèi)，不超過100M。
  2.展示海報：
  1張，將作品編排至統(tǒng)一模板中；根據(jù)不同的參賽類別，海報內(nèi)容應(yīng)遵照相應(yīng)行業(yè)規(guī)范編排設(shè)計內(nèi)容。
  備注：
  圖片類作品，創(chuàng)作團隊人數(shù)不超過3人，指導(dǎo)老師不超過2人；視頻類作品，創(chuàng)作團隊人數(shù)不超過5人，指導(dǎo)老師不超過2人。
  以上所有類別作品均鼓勵使用AI協(xié)助完成創(chuàng)作，但使用AI輔助的過程必需在設(shè)計說明中以單獨段落詳細(xì)說明，包含三個關(guān)鍵信息：（1）在哪些設(shè)計階段使用了AI；（2）使用了哪些AI工具；（3）在使用AI的過程中用到了哪些提示詞。未按要求說明者將失去評獎資格。
  評分標(biāo)準(zhǔn)
  ?創(chuàng)意性（35%）
  作品應(yīng)緊扣大賽主題，本著原創(chuàng)的精神進行創(chuàng)作。創(chuàng)意性重點考量作品在“陽明心學(xué)”和設(shè)計作品之間的聯(lián)系是否新穎、合理、利于傳播。
  ?審美性（35%）
  作品需充分呈現(xiàn)創(chuàng)作者的美學(xué)表達能力。作品整體美學(xué)語言需和諧統(tǒng)一，且注重作品的細(xì)節(jié)的品質(zhì)感，包括排版、字體、色彩、視覺編排等。作品不僅需要呈現(xiàn)視覺美感，其傳遞出的內(nèi)在人文藝術(shù)之美更加可貴。
  ?規(guī)范性（30%）
  作品表達需符合相關(guān)行業(yè)和專業(yè)規(guī)范，如在使用場景、服務(wù)對象、材質(zhì)、制造、工藝、工程考量等方面的專業(yè)闡述。
  特別聲明
  1.所有投稿作品的署名權(quán)歸投稿者所有。
  2.主辦單位對所有來稿并獲得等級獎的作品及論文擁有但不限于進行復(fù)制用以宣傳、信息網(wǎng)絡(luò)傳播、出版、發(fā)行、展覽、改編等權(quán)利。
  3.凡投稿者視為認(rèn)同并遵守本公告的各項條款，主辦單位保留對本公告各項條款的修訂及最終解釋權(quán)。
  4.所有參賽作品必須遵守中國相關(guān)的法律、法規(guī)以及道德規(guī)范，內(nèi)容應(yīng)積極健康向上，符合民族文化傳統(tǒng)。作品內(nèi)容涉及有國家當(dāng)代疆域版圖，地圖以中國國家相關(guān)出版社或相關(guān)國家地圖網(wǎng)站（如：中華人民共和國自然資源部網(wǎng)站）相關(guān)地圖為準(zhǔn)，并在文檔中說明本作品地圖來源。
  5.參賽作品應(yīng)為參賽者近兩年內(nèi)原創(chuàng)作品，且截止投稿前未獲得過其他賽事省級以上等級獎。
  參賽咨詢
  參賽者可通過掃描下方二維碼入群咨詢，群內(nèi)溝通支持中英文交流。
  2.鑒于微信溝通群的二維碼只有7天的有效期，在二維碼失效后，請掃下方二維碼添加小助手的微信進群。
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  3rd Yangmingism Cultural and Creative Design Competition
  Introduction
  Originating from the great Ming Dynasty philosopher Wang Yangming,Yangming Philosophy is a shining gem of Chinese culture.Its core ideas of“the mind is principle,”“unity of knowledge and action,”“innate moral sense,”and“ecological wisdom”have profoundly influenced both Chinese and global intellectual traditions.These concepts continue to inspire art and design with their humanistic depth and creative vitality.Building on the platform of the 10th Milan Design Week China Collegiate Design Competition&Exhibition,this competition seeks to integrate cultural heritage with technological innovation.Participants are encouraged to explore new forms,meanings,and media of Yangming Philosophy in the age of artificial intelligence,revealing its contemporary relevance and global significance.The event aims to promote the international visibility of Yangming Philosophy and demonstrate the depth and creativity of Chinese cultural innovation to the world.
  Theme
  Neo-Yangmingism,Unity of Knowledge,Action,and AI-Crafted Cultural Heritage
  Interpretation
  The fusion of Yangming Philosophy and artificial intelligence represents more than a meeting between culture and technology;it is a philosophical inquiry into human-AI collaboration and the co-evolution of mind and machine.The true value of AI lies not only in accelerating visual creativity but also in its capacity for cross-domain association and adaptive optimization,empowering designers to gain deeper insights and inspiration.Through this lens,AI offers new forms,meanings,and mediums for expressing the wisdom of the Yangming Philosophy.Participants are encouraged to interpret the essence of Yangming Philosophy freely through any design medium or format,drawing inspiration from the following four dimensions:
  “The Mind is Principle”:Let AI serve as a mirror of the human mind,expanding the possibilities of human-machine co-creation.Participants may explore how AI tools can reflect inner intentions and express a distinctly Chinese design language for contemporary life.“Unity of Knowledge and Action”:Use AI as a bridge between concept and practice,facilitating efficient design iteration.Participants can demonstrate reflective and insightful thinking through AI-assisted concept development and process exploration.“Innate Moral Sense”:Employ AI to express humanistic values and emotional depth in design.Through AI-augmented creation,participants are invited to connect beauty with empathy,and technology with moral consciousness.“Ecological Wisdom”:Apply AI to optimize systems and resources,envisioning a harmonious relationship between humans,nature,and society.Participants may explore sustainable,intelligent solutions through AI-driven material,energy,and contextual analysis.
  Purpose
  Inspired by Yangming Philosophy,this competition focuses on the integration of cultural heritage and artificial intelligence,encouraging participants to interpret the contemporary value of Yangming’s wisdom through innovative design.Entries are invited across four categories:Visual Communication,Product Design,Spatial Design,and Digital Media.Submissions should demonstrate originality and a strong connection to the competition theme,showcase refined craftsmanship that reflects Chinese cultural aesthetics,and meet the professional and technical standards of the respective design fields.AI-assisted creation is strongly encouraged across all categories.However,participants must include a detailed description of the AI-assisted design process in their design statement.The description should include the AI tools used,prompts or commands applied,and other relevant procedural details as specified in the“Submission Requirements.”
  Organizations
  Organiser:
  University of Nottingham Ningbo China
  Supporters:
  Communication Department of Ningbo Municipal
  International School of Design,Ningbo Innovation Center,Zhejiang University
  Communication Department of Ningbo Municipal
  Yuyao Federation of Returned Overseas Chinese
  International Research Center of Yangmingism,Zhejiang,China
  Cooperators:
  Zhejiang University
  University of Macau
  Northwestern Polytechnical University
  Southern University of Science and Technology
  Shandong University
  Nanchang University
  Donghua University
  Fujian Normal University
  Hangzhou Dianzi University
  China Jiliang University
  Participants
  This competition is open to design institutes and professionals worldwide.Participants in China can submit their works through the official website at https://milan-aap.org.cn,while international participants can email their submissions to yangming milan-aap.org.cn(Please attach detailed credits information in the email,including the names of designers,project,advisors,and institute/company.)
  Undergraduate Students:undergraduate students and those who have graduated within the past five years
  Graduate Students:Master and PhD students and those who have graduated within the past five years
  Vocational and Technical College Students:Current students in vocational or technical programs and those who have graduated within the past five years
  Educators:Full-time university teachers,as well as appointed industry mentors and part-time instructors
  Professional Designers:Design professionals and design enthusiasts
  Dates
  Calling for entries from 1 November 2025 to 15 January 2026
  Awards
  The proportion of awards will be distributed based on the total number of submissions:
  First Prize:0.5%of the total submissions
  Second Prize:1%of the total submissions
  Third Prize:2%of the total submissions
  Note:The submissions from universities within China and overseas channels will beawarded prizes separately based on the afore mentioned proportions.
  Requirements
  Category
  Visual Communication
  Participants can create graphic designs to represent Wang Yangming’s philosophy and relevant cultures.The forms of the works may include posters,packaging,illustrations,etc.
  Product Design
  Participants can choose any product,combining aesthetic,functionality,and user experiences with semantics that reflect Wang Yangming’s philosophy.The forms of the works may include cultural and creative gifts/souvenirs,art installations,handmade crafts,consumer electronics,industrial equipment,etc.
  Spatial Design
  Participants can choose any spatial category,integrating space functionality and attributes to create designs that capture the essence of Wang Yangming’s philosophy.The works may take the forms of interior design,exhibition design,architectural design,environmental design,etc.
  Digital Media
  Participants can freely design scripts to promote Yangmingism.The works may include animation,short videos,microfilms,emojis,etc.
  Requirements
  1.Works files
  Picture File Requirements.Single work submissions must be in A3 size,300 dpi,JPG format,and RGB or CMYK colour mode.Up to 6 pages can be submitted for a series.If additional dynamic demonstrations are included,they must be in GIF format,with a resolution of at least 72 dpi,and should run smoothly without lag.
  Video File Requirements.The resolution must be HD or higher.The encoding format should be H.264,in mp4 format.The video length should be limited to within 5 minutes,and the file size should not exceed 100 MB.
  2.Poster
  Display Requirements.Poster templates must be downloaded from the competition’s official website.All works must be arranged on a unified template.The poster content must follow the respective industry norms and design standards depending on the competition category.
  Notes
  1.Picture File Requirements:Each design team can have up to 3 members,with a maximum of 2 instructors.Video File Requirements:Each design team can have up to 5 members,with a maximum of 2 instructors.
  2.AI-Assisted Creation.All categories encourage the use of AI-assisted creation,but participants must include a dedicated paragraph in their design statement detailing the AI-assisted process.The description should clearly specify:（1）Design stages where AI was applied;（2）AI tools or platforms used;（3）Prompts or commands employed during the creative process.Failure to provide this information as required will result in disqualification from award eligibility.
  Judging Creteria
  Creativity(35%)
  The work should closely align with the competition’s theme and be created with an original spirit.Creativity will focus on evaluating whether the connection between Wang Yangming’s philosophy and the design is innovative,logical,and effective.
  Aesthetics(35%)
  The work must fully demonstrate the creator’s aesthetic expression.The overall aesthetic language should be harmonious and unified,with attention to the quality of details such as layout,typography,colour,and visual arrangement.The work should display visual beauty;expressing profound cultural beauty is even more valuable.
  Compliance(30%)
  The work must meet relevant industry and professional standards,including professional articulation in usage scenarios,target audience,materials,manufacturing,craftsmanship,and engineering considerations.
  Special Statements
  All submitted works retain the right of authorship with the original creators.
  The organisers reserve the right to reproduce,distribute,publish,exhibit,adapt,and use the submissions that win prizes for promotional purposes and information network dissemination.
  By submitting works,participants are deemed to have acknowledged and agreed to abide by the terms of this announcement.The organisers reserve the right to amend and interpret the terms of this announcement.
  All entries must comply with China’s relevant laws,regulations,and ethical standards.The content should be positive,healthy,and aligned with the nation’s cultural traditions.For works involving contemporary national territorial maps,the maps must be sourced from official Chinese publishers or relevant national map websites(e.g.,Ministry of Natural Resources of the People’s Republic of China),and the source must be cited in the documentation.
  The submitted works must be original creations by the participants within the past two years and must have yet to win Chinese provincial-level or higher awards before submission.
  Inquiry
  Participants can scan the QR code below to join the Group for inquiries.Both Chinese and English communication are supported.

  The QR code above is only valid for 7 days.Please contact the assistant by scanning QR code below to join the group.

https://mp.weixin.qq.com/s/5eL54y0fLb0865KsRFhJIA