2025 Wuhan International Creative Design Competition(Golden Yellow Crane Award)Call for Submissions
2025年武漢市政府工作報告中明確提出“擦亮世界設計之都品牌”的工作要求。為著力打造更宜居宜業(yè)宜游的人民城市，依托武漢“設計之都”這一世界性品牌，武漢市自然資源和城鄉(xiāng)建設局啟動2025年武漢國際創(chuàng)意設計大賽（金黃鶴獎），通過“小切口”設計命題入手，以公眾參與場所營造的方式，探索武漢建設現(xiàn)代化人民城市的特色路徑。
The 2025 Wuhan Municipal Government Work Report explicitly stated the requirement to"burnish the brand of a world-class design capital".In an effort to build a more livable,business-friendly,and visitor-welcoming people-centered city,and leveraging Wuhan's global brand as the"City of Design",the Wuhan Bureau of Natural Resources and Urban Rural Development has launched the 2025 Wuhan International Creative Design Competition(Golden Yellow Crane Award).Through focused design topics and a public participation approach to placemaking,the competition explores distinctive pathways for Wuhan to construct a modern,people-oriented city.
一、大賽主題
I.Competition Theme
2025年7月召開的中央城市工作會議指出，要堅持城市內涵式發(fā)展，轉變城市發(fā)展理念，更加注重以人為本。第八屆武漢設計雙年展主題是“創(chuàng)意無界?融合共享”，核心是打破創(chuàng)意邊界、推動多元融合?；诖?，本屆大賽主題定為“煙火江城?無界共創(chuàng)”，立足武漢本土“煙火氣”這一獨特城市品格，將雙年展“無界”的宏觀理念具象化為公眾可參與的共創(chuàng)實踐，讓雙年展的融合共享落到武漢城市發(fā)展的具體設計需求中，通過真題真做體現(xiàn)“武漢設計”魅力，實現(xiàn)從理念引領到實踐落地的延伸。
The Central Urban Work Conference held in July 2025 emphasized the importance of promoting connotative urban development and shifting urban planning philosophies to prioritize a people-centered approach.The theme of the 8th Wuhan Design Biennale,"Boundless Creativity,Integrated Sharing"focuses on breaking down creative boundaries and fostering multidisciplinary integration.Building on this,the theme of this competition is titled"Lively Wuhan:Boundless Co-creation".Rooted in Wuhan's unique urban character—its vibrant local culture and lively atmosphere—the competition translates the Biennale’s macro concept of"boundless creativity"into tangible,participatory co-creation practices.It aims to channel the spirit of integration and sharing into addressing specific design needs in Wuhan’s urban development,showcasing the charm of"Wuhan Design"through real-world projects and extending the impact from conceptual guidance to practical implementation.
二、大賽題目
II.Competition Topics
基于“宜居、宜業(yè)、宜游”三大底層需求，倡導“小切口、微干預、可落地”的柔性設計理念，緊密對接各區(qū)重點實施項目，共設置7組平行方案征集。（具體內容見附件1附件1 Annex1 2025年武漢國際設計大賽（金黃鶴獎）征集題目）
Based on the three fundamental needs of a city that is livable,workable,and enjoyable,this competition promotes a flexible design philosophy centered on"small interventions,gentle adjustments,and practical implementation."The competition closely aligns with key projects in various districts,setting up a total of seven parallel design topics.(Specific details in Annex 1).
項目點位分布圖
Projects Locations Distribution Map
項目點位信息表
Projects Locations Information Table
序號
No
項目名稱
Project Name
設計范圍（公頃）
Design Scope(Hectares)
1
南岸嘴“C位”觀景點創(chuàng)意方案征集
Creative Schemes for the"Center"Viewpoint at Nan'an Zui
13.2
2
平和打包廠片游線組織及空間提升方案
Scheme for Tour Route Organization and Spatial Improvement of Pinghe Packaging Factory Area
4
3
巴公房子片游賞空間提升方案
Scheme for the Improvement of Tourist Spaces in Banov’s House Area
3.5
4
延慶里空間利用及功能策劃方案征集
Schemes for Space Utilization and Functional Planning of Yanqingli
0.96
5
山海關路片街道空間與文化標識重塑方案征集
Schemes for the Remodeling of Street Space and Cultural Signs in Shanhaiguan Road Area
3
6
漢陽門花園片游賞體驗升級創(chuàng)意方案
Creative Scheme for the Upgrade of Tourist Experience in Hanyangmen Garden Area
26
7
環(huán)黃鶴樓片觀光打卡點創(chuàng)意方案征集
Creative Schemes for Sightseeing Check-in Points in the Yellow Crane Tower Surrounding Area
4.75
三、參賽對象
III.Participants
本次大賽采取公眾參與場所營造（Placemaking）的方式，堅持以人為本的核心理念，打破設計競賽“專業(yè)壁壘”，面向社會征集創(chuàng)意，讓不同群體的需求融入設計，最終產出“既好看又好用、既專業(yè)又親民”的作品。
This competition adopts a public participation approach to Placemaking,focusing on a people-oriented philosophy.It aims to break down the"professional barriers"of typical design contests by inviting creative ideas from the public.This ensures that the needs of diverse groups are incorporated into the design,resulting in works that are both aesthetically pleasing and practical,as well as professional and accessible.
（一）征集對象
(1)Target Participants
本次征集不設專業(yè)與地域限制，誠邀全球多元力量跨界共創(chuàng)，期待以創(chuàng)新思維打破行業(yè)壁壘，激發(fā)空間設計新可能。具體可包括但不限于以下主體參賽：
This call for entries imposes no restrictions on professional background or geographical location.Diverse global forces are sincerely invited to engage in cross-disciplinary collaboration,with the expectation that innovative thinking will break down industry barriers and unlock new possibilities in spatial design.Eligible participants include but are not limited to the following:
1、如城市規(guī)劃、交通工程、建筑景觀、藝術設計、科技研發(fā)等領域的企業(yè)、高校、科研院所等專業(yè)機構;
1.Professional Institutions:companies,universities,and research institutes in fields such as urban planning,transportation engineering,architectural landscaping,art design,and technology R&D.
2、如文旅策劃團隊、社區(qū)營造組織、文化創(chuàng)意團體、公益組織等社會力量;
2.Social Forces:cultural and tourism planning teams,community-building organizations,cultural and creative groups,and non-profit organizations.
3、如獨立工作室、個人創(chuàng)作者、意見領袖、網(wǎng)絡紅人等以獨特視角提出解決方案的新生活方式創(chuàng)意先鋒。
3.Creative Pioneers:Independent studios,individual creators,opinion leaders,and internet influencers who offer unique perspectives and solutions.
（二）組別設置
(2)Category Setup
凡有意參加本次方案征集活動的申請人，報名時可根據(jù)自身情況選擇參加“專業(yè)組”或“大眾組”，兩組的評審和獲獎環(huán)節(jié)均獨立設置。“專業(yè)組”需提交設計圖紙、展板等規(guī)范化內容；“大眾組”需提交圖文報告，內容和形式相對靈活。
Potential applicants interested in participating in this competition may choose to enter either the"Professional Category"or the"Public Category"based on their background during registration.The review and award processes for these two categories are set up independently.Professional Category Participants are required to submit standardized content such as design drawings and exhibition boards.Public Category Participants are required to submit illustrated reports,with relatively flexible content and format requirements.
四、作品提交要求
IV.Submission Requirements
（一）設計成果
(1)Design Deliverables
專業(yè)組：A0畫幅展板兩張（電子文件），格式為pdf或jpg，分辨率不低于300dpi。
Professional Group:Two A0-sized presentation boards(digital files)in PDF or JPG format,with a resolution no lower than 300 dpi.
大眾組：圖文結合的創(chuàng)意報告一份（文字內容不超過2000字）；可提交Vlog（畫質不低于1080p，時長不超過5分鐘）、手繪圖紙、照片改繪圖紙等各類可表達提案內容的成果。
Public Group:A creative report combining text and images(text content not exceeding 2,000 words).Acceptable submissions may include Vlogs(with a resolution no less than 1080p and a maximum length of 5 minutes),hand-drawn sketches,photo-overlay drawings,and other formats capable of conveying the proposal content.
（二）提交方式
(2)Design Deliverables
最終成果提交至電子郵箱：wuhancod 126.com
Final deliverables must be submitted via email to:wuhancod 126.com
五、獎項設置
V.Awards
面向專業(yè)組參賽者設置一、二、三等獎，面向大眾組參賽者設置“金點子”獎，由專家評審選出，予以現(xiàn)金獎勵；七組各設一個最受大眾歡迎獎，由大眾投票選出，予以現(xiàn)金獎勵；設置參與獎，頒發(fā)特制證書。
The Professional category will have first,second,and third prizes,while the Public category will have the"Golden Idea"Award,selected by a panel of experts with a cash prize.Each of the seven categories will have a"Most Popular"Award with a cash prize.Participation Award will be granted with specially designed certificates.
（一）一等獎：每組1名，獎金5萬元。
First Prize:One winner per group,with a cash prize of CNY 50,000.
武漢設計之都特制證書；作品在雙年展專區(qū)展出；參與雙年展活動；優(yōu)先參與項目優(yōu)化設計實踐。
Specially designed Wuhan City of Design certificate;
Work will be exhibited in a dedicated area of the Biennale;
The opportunity to participate in the Biennial activities.
Priority for involvement in practical project optimization and design.
（二）二等獎：每組1名，獎金2萬元。
Second Prize:One winner per group,with a cash prize of CNY 20,000.
武漢設計之都特制證書；作品在雙年展專區(qū)展出。
Specially designed Wuhan City of Design certificate;
Work will be exhibited in a dedicated area of the Biennale.
（三）三等獎：每組1名，獎金1萬元。
Second Prize:One winner per group,with a cash prize of CNY 10,000.
武漢設計之都特制證書；作品在雙年展專區(qū)展出。
Specially designed Wuhan City of Design certificate;
Work will be exhibited in a dedicated area of the Biennale.
（四）“金點子”獎：每組1名，獎金5000元。
"Golden Idea"Award:One winner per group,with a cash prize of CNY 5,000.
武漢設計之都特制證書；作品在雙年展專區(qū)展出。
Specially designed Wuhan City of Design certificate;
Work will be exhibited in a dedicated area of the Biennale.
（五）最受大眾歡迎獎：每組1名，獎金3000元。
"Most Popular"Award:One winner per group,with a cash prize of CNY 3,000.
武漢設計之都特制證書。
Specially designed Wuhan City of Design certificate.
（六）參與獎：成果滿足提交要求的參賽者。
Participation Award:Given to all participants whose submissions meet the required criteria.
武漢設計之都特制證書。
Specially designed Wuhan City of Design certificate.
六、大賽安排
VI.Schedule
（一）大賽啟動
(1)Competition Launch
9月17日：設計大賽正式發(fā)布并啟動報名（報名表見附件2附件2 Annex2 2025年武漢國際設計大賽（金黃鶴獎）公開征集報名表）。
Sep 17th:The design competition is officially launched and registration opens(the registration form in Annex 2).
9月23日：設計大賽報名截止。
September 23rd:The deadline for competition registration.
9月24日：對報名者進行資格審查，發(fā)送初審結果，設計任務書將以郵件形式發(fā)送至合格報名者。
September 24th:The organizer completes the qualification review of applicants and sends the design briefs via email to eligible participants.
（二）設計共創(chuàng)
(2)Collaborative Design
9月25至30日：組織召開線下工作坊，包括調研和專業(yè)答疑，具體時間另行通知。
September 25th to 30th:An offline workshop will be held for the competition,which will include an in-depth site survey and professional Q&A session.The specific time will be announced separately.
10月24日：最終成果提交截止。
October 24th:The deadline for final submissions.
（三）大賽評審
(3)Competition Review
10月25至31日：組織專家進行方案評審，同步開展現(xiàn)場和線上大眾投票工作。
October 25th to 31st:A panel of experts will review the proposals that meet the initial screening criteria.Simultaneously,on-site public evaluations and online public reviews will be conducted.
（四）頒獎和轉化活動
(4)Award Ceremony and Follow-up Activities
11月7日，雙年展活動上進行獲勝作品頒獎。執(zhí)行單位將提前通過電話、郵件形式通知獲獎者。
November 7th:Winning works will be honored at the Biennale activity.The organizer will notify winners by phone and email in advance.
大賽獲獎作品進入雙年展主展區(qū)參展；大賽全流程素材納入雙年展宣傳片，成為雙年展重要的展示部分。
Winning works will be exhibited in the main exhibition area of the Biennale.All materials from the competition process will be included in the Biennale’s promotional video,forming a significant part of the exhibition’s display.
七、征集說明
VII.Submission Guidelines
1、本次大賽所有獎金均在中國大陸境內以人民幣（RMB）形式發(fā)放。國際參賽者如無法直接接收人民幣，可授權中國大陸境內合法認可的獨立實體代為接收獎金。
All prizes for this competition will be disbursed in Chinese Yuan(RMB)within the Chinese mainland.International participants who are unable to receive RMB directly may authorize a legally recognized independent entity within the Chinese mainland to collect the award on their behalf.
2、參賽作品的著作權歸參賽者所有。武漢國際創(chuàng)意設計大賽（金黃鶴獎）組委會可對所有參賽作品印刷、出版和展覽，并可通過傳播媒介、專業(yè)雜志、書刊或其他形式評價、展示、宣傳參賽作品，但應注明參賽者的名稱。
The copyright of the entries belongs to the participants.The Competition Organizing Committee may print,publish,and exhibit all entries,and may evaluate,display,and promote the entries through media,professional magazines,books,or other forms,but should indicate the participant's name.
3、參賽者應保證其提交的參賽作品為參賽者的原創(chuàng)作品，參賽者對該參賽作品擁有獨立、完整、明確、無爭議的版權，不存在抄襲或盜用他人作品的情況。該參賽作品未在任何地方公開發(fā)表或者出版，未被授權給任何組織或個人商用（不論有償或無償），也沒有參加過其他的競賽或征集活動，且獲得獎項。
Participants should ensure that their submitted entries are original works,and that they own the independent,complete,clear,and undisputed copyright to the entries.The entries should not have been published or publicly displayed anywhere,nor authorized for commercial use(whether paid or unpaid)by any organization or individual,nor have participated in other competitions or solicitations,and should have won awards.
4、參賽者應保證其提交的參賽作品在中國境內或境外沒有且不會侵犯任何其他人的知識產權（包括但不限于著作權、專利權）或專有技術或商業(yè)秘密。參賽者應保證，如果其參賽作品中使用或包含任何其他人的知識產權或專有技術或商業(yè)秘密，參賽者已經獲得權利人的合法、有效、充分的授權。參賽者因侵犯他人知識產權或專有技術或商業(yè)秘密所引起的全部賠償責任應由參賽者承擔。凡因違反上述保證而導致的相關糾紛，一切法律責任均由參賽者承擔，與大賽組委會無關。在此情況下，組委會有權取消其參賽資格并要求該參賽者退還其基于參賽作品所獲得的所有獎金、收益（如果獲得了獎項），同時賠償其因此給組委會造成的全部損失。
Participants should ensure that their submitted entries do not and will not infringe on any intellectual property rights(including but not limited to copyrights,patent rights),proprietary technologies,or trade secrets of any other person in or outside China.Participants should ensure that if their entries use or contain any intellectual property rights,proprietary technologies,or trade secrets of any other person,they have obtained legal,valid,and sufficient authorization from the rights holder.Participants shall bear all liability for compensation arising from infringement of others'intellectual property rights,proprietary technologies,or trade secrets.Any legal liability arising from violations of the above guarantees shall be borne by the participants,and the Competition Organizing Committee shall not be held responsible.In such cases,the Competition Organizing Committee have the right to disqualify the participant and require the participant to return all prizes and benefits(if any)obtained based on the entry,and compensate for all losses caused to the Competition Organizing Committee.
5、參加本次設計大賽的參賽者應對主辦單位提供的圖紙、相關的資料以及在大賽過程中了解到的組委會的有關情況予以保密。
Participants in this Design Competition shall keep confidential all drawings,related materials provided by the Competition Organizing Committee as well as any information about the Competition Organizing Committee learned during the competition.
6、參加本次征集活動的應征機構均被視為已充分閱讀、理解并同意接受本公告的所有條款。
All participants in this Design Competition are deemed to agree to and accept the relevant provisions and requirements of this announcement.
7、本次征集活動本身及與本次活動相關的文件所適用的法律和法規(guī)僅為中華人民共和國的法律和法規(guī)。
This Design Competition,including the competition itself and related documents,is governed by the laws and regulations of the People's Republic of China.
8、本次征集活動最終解釋權歸主辦單位所有。
The final interpretation rights of this Design Competition and related documents belong to the Competition Organizing Committee.
八、組織機構與聯(lián)系方式
VIII.Organizations and Contact Information
主辦單位：武漢市自然資源和城鄉(xiāng)建設局
Primary Organization:Wuhan Bureau of Natural Resources and Urban Rural Development
承辦單位：武漢市規(guī)劃研究院（武漢市交通發(fā)展戰(zhàn)略研究院）、武漢市自然資源保護利用中心
Executing Organization:Wuhan Planning and Design Institute,Wuhan Natural Resources Conservation and Utilization Center
聯(lián)系方式：鄭老師82700119
Contact:Ms.Zheng 86-027-82700119
聯(lián)系地址：湖北省武漢市江岸區(qū)武漢市規(guī)劃研究院（武漢市交通發(fā)展戰(zhàn)略研究院）
Address:Wuhan Planning and Design Institute,Jiang'an District,Wuhan,Hubei Province,China
聯(lián)系郵箱：wuhancod 126.com
Designated Contact Email:wuhancod 126.com
城市理想
https://mp.weixin.qq.com/s/pJXapip0LTUSrmSpE3V-AA
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