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由于洛迦諾的銀幕，有些畫面變得不可磨滅。還有一些是因?yàn)槟愕膭?chuàng)造力才變得如此強(qiáng)大的。在第一版獲得成功后，第75屆洛迦諾電影節(jié)的形象設(shè)計(jì)比賽又回來了：了解如何參與，讓你的想象力迸發(fā)。There are images that become indelible thanks to the screens of Locarno. And then there are those that become so thanks above all to your creativity. After the success of its first edition, the competition to design the image of the 75th edition of the Locarno Film Festival is back: find out how to participate and let your imagination roar.

豹，它的斑點(diǎn)和指紋。從商店櫥窗到鵝卵石鋪成的街道，再到大廣場和一座黃黑相間的城市。無論你怎么看，洛迦諾電影節(jié)都是一場偉大的電影慶典，無論是本地還是國際電影節(jié)，75年來公眾一直是電影的主角。這就是為什么這個(gè)版本的形象是我們交流的中心元素：它是官方邀請我們?nèi)グl(fā)現(xiàn)每一個(gè)新版所傳達(dá)的所有世界、人物和情感。The leopard, its spots and prints. And then the Piazza Grande and a city dressed in yellow and black, from the store windows to the cobbled streets. Whichever way you look at it, the Locarno Film Festival is a great celebration of cinema, both local and international, in which the public has been the protagonist for 75 years. This is why the image of the edition is such a central element of our communication: it is the official invitation to discover all the worlds, characters and emotions conveyed by each new edition.

自去年以來，我們決定委托您，我們的社區(qū)，來想象八月的活動(dòng)，設(shè)計(jì)您理想版本的形象。令人驚訝的是，從數(shù)字開始：收到了來自85個(gè)不同國家的1000件作品。由6至74歲的創(chuàng)意人士參與。獲獎(jiǎng)項(xiàng)目是我們交流（包括商品銷售）的絕對主角，成為所有參加洛迦諾活動(dòng)的人心中留下深刻印象的標(biāo)志。其他一些項(xiàng)目是一個(gè)展覽的重點(diǎn)，吸引了許多節(jié)日觀眾的注意。Since last year we decided to entrust you, our community, with the task of imagining the August event, designing your image of the ideal edition. The surprises were not lacking, starting with the numbers: a thousand works were received, from 85 different countries. With the participation of creative people aged between 6 and 74 years. The winning project was the absolute protagonist of our communication, including merchandising, becoming an emblem impressed in the minds of all those who took part in Locarno74. A selection of the other projects was the focus of an exhibition that attracted the attention of many festival-goers.

參加比賽Participate in the contest今年的慶?；顒?dòng)將更加重要，因?yàn)槁邋戎Z電影節(jié)將慶祝其75周年。一起回顧這段漫長的旅程將是令人興奮的，最重要的是發(fā)現(xiàn)你們?nèi)绾紊罨蚪忉屛覀兊臍v史，這也是你們的歷史。這就是為什么我們自豪地推出第二屆洛迦諾電影節(jié)官方形象競賽的原因。This year the celebration will be even more important, as the Locarno Film Festival celebrates its 75th anniversary. It will be exciting to retrace this long journey together, and above all to discover how you have lived or interpreted our history, which is also yours. This is why we are proud to launch the second edition of the competition for the official image of the next edition of the Locarno Film Festival.

拿一支鉛筆和一張紙，或者一臺(tái)PC和一臺(tái)圖形平板電腦，發(fā)揮創(chuàng)意：獎(jiǎng)金為5000瑞士法郎，有機(jī)會(huì)在活動(dòng)的所有材料和商品上看到你的創(chuàng)意重現(xiàn)。競賽對所有人開放：平面設(shè)計(jì)師、插畫家、設(shè)計(jì)師、攝影師、藝術(shù)家，也包括來自世界各地的創(chuàng)意人士和愛好者，他們不受年齡限制，為下一版的平面概念詮釋藝術(shù)節(jié)的精神。我們的辦公室必須在2022年1月6日之前收到工程。一個(gè)特別陪審團(tuán)將在一月份宣布，在接下來的幾天里，將選擇代表洛迦諾的形象。Take a pencil and paper, or a PC and a graphics tablet, and get creative: the prize is 5000 CHF and the chance to see your creation reproduced on all the materials and merchandising of the event. The competition is open to everyone: graphic designers, illustrators, designers, photographers, artists, but also creatives and enthusiasts from all over the world and without age limits, who interpret the spirit of the Festival for the graphic concept of the next edition. Works must be received by our offices by January 6, 2022. A special jury will be announced in January and in the following days will choose the image that will represent Locarno75.

要求Requirements1、該版本的形象必須喚起洛迦諾電影節(jié)的美洲豹身份，以及該活動(dòng)作為不同視覺和想象交匯處的性質(zhì)。2、版本的圖像必須是原創(chuàng)的。表演者擁有作品的權(quán)利，并向洛迦諾電影節(jié)授予使用權(quán)，該使用權(quán)必須是排他性的，不受地域、時(shí)間或媒體的限制（具體包括但不限于數(shù)字使用），洛迦諾電影節(jié)可自行決定將其許可給第三方。3、洛迦諾電影節(jié)有權(quán)自行決定更改圖形概念的內(nèi)容，如果這對于電影節(jié)的預(yù)期用途是必要的。4、該版本的圖像包括該版本的徽標(biāo)和位于預(yù)定位置的主要合作伙伴的徽標(biāo)。

The image of the edition must evoke the leopard identity of the Locarno Film Festival and the nature of the event as a meeting place for different visions and imaginations.

The image of the edition must be original. The performer owns the rights to the work and grants rights of use to the Locarno Film Festival which must be exclusive, without limitations on territory, time or media (including specifically, but not limited to, digital use), and which may be licensed to third parties by the Locarno Film Festival at its sole discretion.

The Locarno Film Festival has the right to change the content of the graphic concept at its sole discretion should this be necessary for the Festival's intended use.

The image of the edition includes the logo of the edition and the logos of the Main Partners in predetermined positions.

評選標(biāo)準(zhǔn)Selection Criteria

選擇標(biāo)準(zhǔn)基于已開發(fā)圖像與洛迦諾電影節(jié)特征的銜接、其原創(chuàng)性和多功能性。評審團(tuán)將于稍后宣布，評審團(tuán)將支持以各種形式在數(shù)字（網(wǎng)站、社交媒體、應(yīng)用程序）和傳統(tǒng)平臺(tái)（商品銷售、官方出版物封面、宣傳冊）上開發(fā)的創(chuàng)意。

洛迦諾電影節(jié)保留在年度海報(bào)宣傳活動(dòng)中不使用獲獎(jiǎng)?wù)唔?xiàng)目的權(quán)利，前提是該項(xiàng)目不符合電影節(jié)的要求。電影節(jié)還可能要求對所選海報(bào)進(jìn)行更改和/或改編。

The selection criteria are based on the cohesion of the developed image with the Locarno Film Festival identity, its originality and versatility. The jury – to be announced later – will favor ideas that can be developed in various formats and on digital (website, social media, app) and traditional platforms (merchandising, covers of official publications, brochures).

The Locarno Film Festival reserves the right not to use the winner's project for the annual poster campaign should the project not meet the Festival's requirements. The Festival may also request changes and/or adaptations to the chosen poster.

請?jiān)?022年1月6日之前提交您的項(xiàng)目！

參賽提交鏈接：

https://contents.locarnofestival.ch/contest75/?lang=en

獎(jiǎng)項(xiàng)Prize評審團(tuán)選定的項(xiàng)目將獲得5000瑞士法郎的獎(jiǎng)金。該獎(jiǎng)項(xiàng)還包括洛迦諾電影節(jié)使用圖形概念的報(bào)酬。根據(jù)評選標(biāo)準(zhǔn)，另外10個(gè)被認(rèn)為有價(jià)值的項(xiàng)目將獲得本次活動(dòng)的通行證。第75屆藝術(shù)節(jié)（2022年8月3日至13日）將在洛迦諾舉辦，屆時(shí)將展出一系列項(xiàng)目。The project chosen by the jury will win a prize of 5,000 Swiss francs. This prize also covers remuneration for the use of the graphic concept by the Locarno Film Festival. A further 10 projects deemed worthy according to the selection criteria will receive a general pass for the event. A selection of projects will be exhibited during the 75th edition of the Festival (August 3-13, 2022) in Locarno.

詳情和提交Details and submission

電話開通時(shí)間：2021年10月19日至2022年1月6日

參與是免費(fèi)的，不需要申請費(fèi)

以 pdf 文件格式下載此征集邀請函：

https://www.locarnofestival.ch/dam/lff/jcr:8aecd5a4-4e1f-46e0-9ba5-923eae69647a/LFF75_Contest.pdf

常見問題FAQs

問：我可以提交多個(gè)項(xiàng)目嗎？

答：是的，您可以提交多個(gè)提案。每份提案相當(dāng)于一份完整的表格。

問：我在代理機(jī)構(gòu)工作，我可以參加嗎？

答：是的，也接受來自機(jī)構(gòu)的提交。

問：我可以和其他人一起參加嗎？

答：是的。如果您的項(xiàng)目被選中，獎(jiǎng)金將支付給其中一名參與者。

問：獲獎(jiǎng)項(xiàng)目什么時(shí)候公布？

答：獲獎(jiǎng)項(xiàng)目將在 1 月的前幾周公布。洛迦諾電影節(jié)團(tuán)隊(duì)將聯(lián)系所有參與者。

大賽官網(wǎng) \參賽詳情：

https://www.locarnofestival.ch/LFF/home.html