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  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  想象沒有熊本熊的熊本縣，可能比想象沒有金槍魚和綠芥末的壽司店還要困難。
  ——村上春樹《假如真的有時光機》
  It is more out of imagination if the Kumanoto Prefecture without Kumamon,compared with a sushi restaurant without tuna and green mustard.
  ——《ラオスにいったい何があるというんですか》by Murakami Haruki
  在Young Bird Plan（嫩鳥計劃）國際設(shè)計競賽平臺成立第五周年之際，現(xiàn)面向全球征集品牌“吉祥物”形象，讓千萬設(shè)計愛好者決定你們自己心中的“嫩鳥”形象。
  Young Bird Plan,an international competition platform,it has been five years since its establishment.This time,Young Bird Plan launches its own competition globally,and thousands of creative minds will have the unique opportunity to create the mascot image of Young Bird Plan.
  吉祥物使命
  他（她）是品牌文化的載體，簡單直接地彰顯品牌精神。他（她）將承擔宣傳品牌理念并繼承平臺為設(shè)計力量的崛起創(chuàng)造一切可能的使命，促進設(shè)計與各行業(yè)連接并不斷傳播和啟發(fā)設(shè)計的價值意義；同時，他（她）將成為與大眾的情感紐帶，心靈烙印和潮流風尚。
  Mascot’s Mission:
  He/She is a cultural brand medium,expressing directly and simply the brand spirit.With the mission of promoting brand concept and creating every opportunity for global designers,he/she will push the connection among design and other fields in order to inspiring deep thoughts on design value.Meanwhile,he/she will emotionally establish relationship between the brand and its audience and also lead the fashion trend.
  他（她）為Young Bird Plan（嫩鳥計劃）代言。
  He/she will represent and speak for Young Bird Plan.
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  Young Bird is not about YOUNG！
  其實，Young Bird（嫩鳥）并不是對某一類“新人群”的統(tǒng)稱；他（她）是品牌文化的表達，試想嫩鳥可以是一座初生的城市、一片暫時不為人知但擁有無限潛力的領(lǐng)域、一個曾被人忽視但帶來巨大效能的新產(chǎn)業(yè)、一種正在爭論與試驗中前進的技術(shù)、當然也可以是一群對新鮮事物充滿渴望、躍躍欲試的年輕人，甚至是一個并不成功但可以為我們帶來無限啟迪的案例。Young Bird（嫩鳥）是未來！
  Actually,Young Bird does not mean young designers.It is an expression of brand culture.Just imagine,a young bird may be an original city,an undeveloped field but with infinite potential,a new industry once ignored but now generates huge efficiency,a progressing technology under dispute and of course it may also be an ambitious young designer and even an unbuilt project but can inspire people a lot.So Young Bird means the future.
  Young Bird Plan is GROWING！
  平臺持續(xù)成長的5年時間里，與政府、知名發(fā)展商以及享譽國際的品牌攜手，共同成功舉辦12屆全球范圍內(nèi)的國際設(shè)計競賽。截至到2018年底，共吸引到來自全球54個國家，217個城市，879所設(shè)計類綜合院校，3388個設(shè)計機構(gòu)的參賽者。
  Over the past five years,Young Bird Plan launched 12 international design competitions cooperated with local governments,well-known developers and international brands.By the end of 2018,the platform attracts global participants from 879 universities and 3388 institutes in 217 cities of 54 countries.
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  ▲截至到2018年底，平臺大數(shù)據(jù)分享
  Big data analysis of the platform by the end of 2018
  Young Bird Plan“吉祥物”
  Young Bird Plan Mascot
  Young Bird Plan（嫩鳥計劃）“吉祥物”將以什么樣的形象登場？由熱愛設(shè)計的你們決定！
  What is Young Bird Plan mascot like?It will depend on you!
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  Young Bird Plan（嫩鳥計劃）
  Young Bird Plan（嫩鳥計劃）由創(chuàng)始人葉春曦女士發(fā)起成立于2013年，是一家面向全球創(chuàng)意和設(shè)計人才的高品質(zhì)競賽平臺。以目標建造、名師輔導(dǎo)、跨界評委為三大DNA，并迅速地在全球城市設(shè)計、建筑設(shè)計、景觀設(shè)計、室內(nèi)設(shè)計、產(chǎn)品設(shè)計、標識設(shè)計、時尚設(shè)計等各大設(shè)計領(lǐng)域內(nèi)獲得了高度關(guān)注。短短五年吸引到來自全球54個國家，217個城市，879所大學(xué)，3388個設(shè)計機構(gòu)的參賽作品。
  Founded in 2013 by Isa Ye,Young Bird Plan,is an international competition platform for global design talents.With three key elements,viz.fabrication,mentor’s guidance and interdisciplinary jury,it is fast becoming a leading voice in global design fields like urban design,architecturedesign,landscaping design,interior design,product design,logo design and fashion design.Since its inception,the platform has received submissions from 879 colleges and universities and 3,388 design institutes in 217 cities of 54 countries.
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  ▲人氣導(dǎo)師團星光熠熠：Young Bird Plan（嫩鳥計劃）導(dǎo)師團成員都是活躍在建筑第一線，且具有強大社會影響及備受業(yè)界贊譽的人氣導(dǎo)師。2018年更有像“吳彥祖背后的男人”--新生代建筑師張海翱、“夢想改造家”--建筑男神青山周平、“走上愛馬仕T臺”--顏值與才華并存的建筑師莊子玉等明星級導(dǎo)師加入其中。
  ▲The popular mentor group is sparkling:Young Bird Plan’s mentors are working on the frontier of architecture field.They are respected and accredited with powerful influence in the society.In 2018,star-architects joined in mentor group,including Zhang Haiao-an emerging architect famous for the name"the Man behind Daniel Wu",Shuhei Aoyama–a popular male architect famous for Dragon TV’s‘Dream Home’,Zhuang Ziyu–a cool talented architect famous for his Hermès cat walk show.
  不斷對接政界、商界、學(xué)界的多角度需求，積極縫合設(shè)計師、制造商、開發(fā)商、城市運營商、使用者之間的斷層，致力于設(shè)計和創(chuàng)新，讓世界各地的創(chuàng)意人才參與到創(chuàng)造過程中，有機會參與和推動大量關(guān)注于城市空間與生活美學(xué)的競賽設(shè)計項目與產(chǎn)品的完美實現(xiàn)，為中國的城市化發(fā)展和各品牌的產(chǎn)品迭代提供高質(zhì)量的解決方案并做出貢獻，致力于為青年設(shè)計力量的崛起創(chuàng)造一切可能，在業(yè)界擁有無可替代的影響力。
  On the one hand,the platform constantly connects and meets various demands from political,business,and academic circles and actively fill supply and demand gaps among designers,manufacturers,developers,urban operators and users.We are committed to design and innovation,and offering opportunities for creative minds around the world to participate in creation process,so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics.Besides,Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates.On the other hand,as one of the most influential design competition platforms around the world,we make every effort to create opportunities for young designers.
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  ▲跨學(xué)科評委團大咖云集：跨學(xué)科評委遍布全球，涵蓋設(shè)計產(chǎn)業(yè)多個領(lǐng)域。加拿大“夢露大廈”設(shè)計者&建筑大師馬巖松、日本新銳建筑大師藤本壯介、普利茨克獎評審團成員Benedetta Tagliabue、世界級景觀大師長谷川逸子、比利時“國寶級“藝術(shù)家Arne Quinze、“迪拜云之父”藝術(shù)家Nadim Karam、最具影響力華人高定服裝設(shè)計師陳野槐、小罐茶品牌創(chuàng)始人杜國楹……
  ▲The interdisciplinary jury panel gathers:Jury comes from different design fields in the world,including Ma Yansong–the great architect famous for his work of Absolute Towers,Canada,Sou Fujimoto–the emerging Japanese architect,Benedetta Tagliabue–the jury member of the Pritzker Architecture Prize,Hasegawa Itsuko–the world-class landscape architect,Arne Quinze–the Belgian artist deemed as a national treasure,NadimKaram–the artist famous as the Father of Dubai Cloud,Grace Chen–the most influential Chinese bespoke fashion designer,Du Guoying–the founder of Xiao Guan Tea.
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  ▲匯聚全球優(yōu)秀人才：獲獎選手覆蓋全球，絕大多數(shù)人具有世界頂級設(shè)計類名校學(xué)習(xí)經(jīng)驗，同時擁有頂尖事務(wù)所工作背景。
  ▲Attracting excellent talents throughout the world:Prize winners are from different countries,most of them with background of studying in top design universities or working in top studios in the world.
  迄今為止，已與多個政府、發(fā)展機構(gòu)以及國際品牌合作，如浙江省遂昌縣、重慶永川區(qū)、蘇州高新區(qū)、天津河西區(qū)、招商局蛇口工業(yè)區(qū)、萬科、華鑫置業(yè)、西岸集團、樂領(lǐng)、Sunbrella、DeCastelli、MATSU瑪祖銘立、美高、小罐茶、東鵬等。
  By now,we have cooperated with several governments,development agencies and international brands,e.g.,Suichang County of Zhejiang Province,Yongchuan District of Chongqing City,Suzhou New District,China Merchants Shekou Industrial Zone,Vanke Group,China FortuneProperties,Westbund,Leliving,Sunbrella,Destelli,MATSU Group,Xiao GuanTea,Dongpeng Group,etc.
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  ▲平臺成立5年時間已成功舉辦12屆全球范圍設(shè)計競賽
  12 international competitions in past 5 years
  Young Bird Plan視覺回顧
  Young Bird Plan Visual System Review
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  ▲Young Bird Plan（嫩鳥計劃）一代Logo及視覺應(yīng)用（2013-2016）
  ▲Young Bird Plan Logo and its application Version 1(2013-2016)
  在創(chuàng)立之初Young Bird Plan（嫩鳥計劃）在Logo中加入平臺特色：Young采用藍色代表活躍于建筑一線的導(dǎo)師，Bird采用粉色代表充滿夢想的參賽選手，Plan采用金色代表高含金量跨學(xué)科評委團，讓接觸平臺的人直觀的了解到平臺中蘊含的三大DNA:目標建造、名師輔導(dǎo)和跨界評委。同時，平臺致力于給有才華無機會的年輕人展示自己的舞臺，因此針對年輕、活力等關(guān)鍵詞的構(gòu)想，選用了簡單的小鳥剪影形象作為頭像應(yīng)用。
  Since its establishment,Young Bird Plan added its own features to its Logo:Young in blue means architect mentor working on the frontier of architecture field,Bird in pink means competition candidates with their dreams,Plan in golden means high-quality interdisciplinary jury panel,all of which enable people to understand three key points of Young Bird Plan more easily–Construction,Mentor’s Guidance and Interdisciplinary Jury.Meanwhile,Young Bird Plan is a stage for talented young people lack of opportunities to show themselves.Thus,on the basis of key words including youth and vitality,etc.,the simple silhouette of bird is adopted as image application.
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  ▲Young Bird Plan（嫩鳥計劃）二代Logo及視覺應(yīng)用（2017年-至今）
  ▲Young Bird Plan Logo and its application Version 2(2017-till now)
  隨著平臺的逐漸發(fā)展，在建筑設(shè)計領(lǐng)域的深耕，在Logo上做了大方向的升級，將小鳥“換上”了豐滿的羽翼，在頭頂加上了各國建筑的手繪元素，設(shè)計為開口發(fā)聲的神態(tài)，讓選擇Young Bird Plan（嫩鳥計劃）平臺的用戶都可以通過平臺宣傳自己，為自己發(fā)聲。
  With the rapid development and more powerful influence of Young Bird Plan in architecture field,its Logo is also updated dramatically–A fluffy bird,with sketch elements of various countries architecture on its head,opens its mouth and seems to voice something.It means that designers could promote and voice themselves via Young Bird Plan.
  ??以上視覺資料僅作為品牌發(fā)展背景提供了解，無需以此作為設(shè)計基礎(chǔ)，請各位大開腦洞盡情發(fā)揮創(chuàng)意
  The above visual display is only for your reference to learn more about brand development background.You may design freely regardless of former logo images.
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！
  2019嫩鳥品牌“吉祥物”國際設(shè)計大賽發(fā)布！